adidas Originals by Rita Ora Spring/Summer 2015 Super Pack

Continuing from their successful collaboration last year, adidas Originals and Rita Ora, launches their latest Spring/Summer 2015 Super Pack lookbook. The new collection definitely packs a punch with all the bold colors and “pop art graphics exploding across a pack that screams optimism, confidence and positivity.” Think ‘Kapow’ comic book inspired graphics that draw on Rita’s features: signature red lips, feline eyes and platinum-blonde hair across shiny tricots, slinky mesh and super soft jerseys.

The iconic Superstar sneaker meets an audacious All In One via a gold Visor united by a dynamic colour palette of playful primaries and a burst of exuberant personality. Key items in the collection include: Super All-in-One, Super Shorts, Superstar 80s W, Super Hoodie, and Super Logo Tee. Pretty crazy collection right? I’m not usually a colorful dresser but def like a splash of loudness at times, cool. The collection launches officially on March 1st at adidas Originals stores andadidas.com.

More photos after the jump…

Photos courtesy of adidas Originals

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