adidas Originals by Rita Ora Spring/Summer 2015 Super Pack

Continuing from their successful collaboration last year, adidas Originals and Rita Ora, launches their latest Spring/Summer 2015 Super Pack lookbook. The new collection definitely packs a punch with all the bold colors and “pop art graphics exploding across a pack that screams optimism, confidence and positivity.” Think ‘Kapow’ comic book inspired graphics that draw on Rita’s features: signature red lips, feline eyes and platinum-blonde hair across shiny tricots, slinky mesh and super soft jerseys.

The iconic Superstar sneaker meets an audacious All In One via a gold Visor united by a dynamic colour palette of playful primaries and a burst of exuberant personality. Key items in the collection include: Super All-in-One, Super Shorts, Superstar 80s W, Super Hoodie, and Super Logo Tee. Pretty crazy collection right? I’m not usually a colorful dresser but def like a splash of loudness at times, cool. The collection launches officially on March 1st at adidas Originals stores

More photos after the jump…

Photos courtesy of adidas Originals

adidas Originals by Rita Ora

adidas Originals by Rita Ora

adidas Originals has tapped Rita Ora to collaborate for three seasons, the first to debut Fall/Winter 2014. For the first collection expect heritage classics carved up, re-cut and emblazoned in bold graphics and vibrant colors. Love the first look which shows us just how funky the collection will be! Right up my alley if you ask me 😉

Rita says, “The collaboration came about through mutual love and appreciation. I have always been a fan ofadidas originals and respect what they stand for in their fearlessness and originality. I worked very closely withadidas originals to put a personal touch in every piece with connections to my music, my career and my life. I’m really proud of the collection and beyond excited for my fans to get their hands on it!”

Photo courtesy of adidas Originals