Kanye West x adidas Originals YEEZY BOOST 350

After igniting a global sensation with the launch of YEEZY Season 1 this past February during New York Fashion Week, and subsequent release of the YEEZY BOOST, Kanye West and adidas Originals have come together again to release the YEEZY BOOST 350. The new sneaker is composed of beautiful yet simple materials, speaking to Kanye’s ambition of creating a clean, modern and effortless template for footwear and apparel.

The trainer combines the adidas BOOST’s highly responsive properties with an upper composed entirely of adidas’ Primeknit, a breakthrough material developed using the latest digital engineering methods to fit like a second skin, to ensure that the wearer’s every step is hyper-charged with an endless supply of light, fast energy. By fusing adidas’ unparalleled engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of style.

The Kanye West x adidas Originals YEEZY BOOST 350 will hit stores globally on June 27th retailing for $200. It will also be accessible through the adidas Confirmed app in New York, Los Angeles and Chicago. Definitely going to cop these!! 😉

Photos courtesy of adidas Originals

adidas Originals by Rita Ora Spring/Summer 2015 Super Pack

Continuing from their successful collaboration last year, adidas Originals and Rita Ora, launches their latest Spring/Summer 2015 Super Pack lookbook. The new collection definitely packs a punch with all the bold colors and “pop art graphics exploding across a pack that screams optimism, confidence and positivity.” Think ‘Kapow’ comic book inspired graphics that draw on Rita’s features: signature red lips, feline eyes and platinum-blonde hair across shiny tricots, slinky mesh and super soft jerseys.

The iconic Superstar sneaker meets an audacious All In One via a gold Visor united by a dynamic colour palette of playful primaries and a burst of exuberant personality. Key items in the collection include: Super All-in-One, Super Shorts, Superstar 80s W, Super Hoodie, and Super Logo Tee. Pretty crazy collection right? I’m not usually a colorful dresser but def like a splash of loudness at times, cool. The collection launches officially on March 1st at adidas Originals stores andadidas.com.

More photos after the jump…

Photos courtesy of adidas Originals

adidas Originals x Opening Ceremony A/W13   Basketball

Last month you’ve already seen the adidas Originals x Opening Ceremony A/W13 lookbook which features two sports: rock climbing and basketball. Now here’s a look at the products from the basketball collection which is slated to launch this weekend at adidas Originals and Opening Ceremony. Repurposing iconic elements of archival adidas designs and charging it with Opening Ceremony’s signature Joie de Vivre. The clothing and footwear collection is the best of sporty chic, look out for the range starting this month to September. I’m loving the collection, especially the platform sneakers and moto jackets! 😉

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball

adidas Originals x Opening Ceremony A/W13   Basketball