Balmain Launches New Lower Priced Line, Pierre Balmain

Yesterday in a spare white showroom on the Rue Réaumur, Balmain debuted their lower priced collection Pierre Balmain. The latest installment of a series of digital shorts directed by Inez and Vinoodh featuring Abbey Lee and band Our Mountain, clad in Pierre Balmain, screened in a loop on one wall while the collection was styled on mannequins across another.

While Balmain is known for being over-the-top–both in the way of blingy embellishments and price–Pierre Balmain is refreshingly pared down and prices start at just $180 (and runs as high as $1200 for leather jackets). It’s cool, downtown street wear in the style of Emmanuelle Alt and her mini-mes: the perfect motorcycle jacket (it comes in vest form, too); low-slung skinny jeans with subtle ribbed detailing at the hips and zippers at the ankles; loose tuxedo jackets; and athletic-inspired boxy tops and jackets, someone with the “PB” Pierre Balmain logo emblazoned across the back like a varsity jacket. There was a prevalent zebra print that ran throughout the collection–it showed up on button downs and jeans–inspired by the designer’s first trip to Africa, after which he brought home a big zebra rug. The only ridiculous Balmain-ish item in the collection is the leather sweatpants. I mean, really?

Olivier Rousteing, the new designer for Balmain’s main line, is not directly involved with this line. It is a partnership between Balmain Paris and Ittierre SpA.

What do you think of the new affordable Balmain? I AM IN LOVE !!!

One Reply to “Balmain Launches New Lower Priced Line, Pierre Balmain”

  1. There are some interesting points in time in this article but I don’t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well

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