Balmain Launches New Lower Priced Line, Pierre Balmain

Yesterday in a spare white showroom on the Rue Réaumur, Balmain debuted their lower priced collection Pierre Balmain. The latest installment of a series of digital shorts directed by Inez and Vinoodh featuring Abbey Lee and band Our Mountain, clad in Pierre Balmain, screened in a loop on one wall while the collection was styled on mannequins across another.

While Balmain is known for being over-the-top–both in the way of blingy embellishments and price–Pierre Balmain is refreshingly pared down and prices start at just $180 (and runs as high as $1200 for leather jackets). It’s cool, downtown street wear in the style of Emmanuelle Alt and her mini-mes: the perfect motorcycle jacket (it comes in vest form, too); low-slung skinny jeans with subtle ribbed detailing at the hips and zippers at the ankles; loose tuxedo jackets; and athletic-inspired boxy tops and jackets, someone with the “PB” Pierre Balmain logo emblazoned across the back like a varsity jacket. There was a prevalent zebra print that ran throughout the collection–it showed up on button downs and jeans–inspired by the designer’s first trip to Africa, after which he brought home a big zebra rug. The only ridiculous Balmain-ish item in the collection is the leather sweatpants. I mean, really?

Olivier Rousteing, the new designer for Balmain’s main line, is not directly involved with this line. It is a partnership between Balmain Paris and Ittierre SpA.

What do you think of the new affordable Balmain? I AM IN LOVE !!!

EXCLUSIVE: A First Look at Balmain’s More Affordable Line, Pierre Balmain

 

Balmain’s new, more affordable line, Pierre Balmain, doesn’t start hitting stores until early December, but a first look at the debut collection, for Spring 2012 — is in order.

The new line covers everything from eveningwear to daywear, tailoring to jeans, and will be created by a separate design team from Olivier Rousteing, who is set to concentrate exclusively on the higher-end Balmain label. As Balmain chairman and CEO Alain Hivelin explains the dichotomy, Rousteing will make the “quintessentially Parisian” main collection “even more sophisticated and couture-like — without, of course, renouncing that ‘rock’ aesthetic that has been so important for us the last few years.” Whereas: “The Pierre Balmain collection translates the codes of Balmain in a more casual and relaxed manner … We see Pierre Balmain as a new and distinct brand that is inspired by the successes and history of a great house, but offers a look and product that respond to the needs and desires of today’s marketplace.”

 Prices for Pierre Balmain — in light of the Balmain mainline’s infamously sky-high prices — are to range from $172 for T-shirts, $363 for jeans, and  up to $1,291 for eveningwear. Can’t wait !

Balmain Set to Launch a More Affordable Collection

Now that Balmain has installed a new head designer (Olivier Rousteing replaced Christophe Decarnin last month), the French fashion house, known for its absurdly expensive clothing, is launching a secondary ready-to-wear collection called Pierre Balmain, saysWWD.

The line, funded by Italy’s Ittierre Spa, will be designed by a different team than the runway collection, but will have to be OKed by Rousteing and his cohorts. The best news for Balmain fans is that it’s unlikely you’ll see a $1,625 t-shirt in this collection, since Ittierre probably wants to actually sell more than a few outfits. What’s more, there are rumblings that the launch will take place this September in New York. Woohoo! I’ll keep you guys posted ;). I AM SUPER EXCITED ABOUT THIS!!