conscious collection

12/15/2014

Olivia Wilde is the new face for H&M Conscious Exclusive Campaign

H&M announced the other day that Olivia Wilde, actress and humanitarian, will be the face of H&M’s Conscious Exclusive campaign. The campaign will feature Olivia wearing pieces from the collection, which is slated to drop in around 200 H&M stores worldwide on April 16, as well as online.

“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,” says Olivia Wilde.

This year the Conscious Exclusive collection was inspired from African, Asian and Indian cultures in both cut and detail. Dresses are a focus, along with hand-drawn prints created especially for the collection. Each garment and accessory is made of materials such as organic silk, organic cotton, organic linen, Tencel®, recycled polyester and conscious leather. Can’t wait to see the full campaign and collection, it’s always a good one!

Olivia Wilde is the new face for H&M Conscious Exclusive Campaign

Photos courtesy of H&M

01/23/2014

H&M Conscious Essentials Spring 2014 Collection

H&M gives you a sneak peek of its Conscious Collection launching this Spring featuring sporty romanticism as its inspiration. The small collection of Conscious essentials are made from sustainable materials and takes inspiration from the movement and shapes of modern dance, the assortment will be available in-store and online from mid-February.

BRA TOP: A sporty, versatile, grey top made from 100% Monocel®, a new bamboo fiber that feels just like cotton. It’s being used in H&M’s Conscious essentials for the first time.

H&M Conscious Essentials Spring 2014 Collection DROP SHOULDER SWEATER: Pale pink with a chic silhouette, in recycled polyester and Lycra®.

H&M Conscious Essentials Spring 2014 Collection KNITTED TOP: A short-sleeved, knit top in wool and Tencel® with a hi-low effect.

H&M Conscious Essentials Spring 2014 Collection DEEP V T-SHIRT: 100% organic cotton top in a gray mélange – the perfect layering piece.

H&M Conscious Essentials Spring 2014 Collection PEPLUM TOP: A sweet, short sleeved, peplum top, white stretch fabric made in recycled polyester.

H&M Conscious Essentials Spring 2014 Collection SWING SKIRT: Ankle-length and full of volume, in recycled polyester and Lycra®.

H&M Conscious Essentials Spring 2014 Collection TERRY CLOTH TRACK PANTS: Made from organic cotton terrycloth, an essential for the streets, either dressed up with heels or worn with sneakers.

Photos courtesy of H&M

03/07/2013

H&M Conscious Collection 2012: Mens & Divided

H&M Conscious Collection 2012 Mens + Divided

Photos courtesy of H&M

On a previous post I showed H&M‘s Conscious Collection featuring actress/singer Vanessa Paradis, now here’s a look at the menswear and Divided collection. The full women’s collection will be available in H&M stores worldwide as well as online from March 25th, alongside Conscious collections for men – blazers, chinos, Ikat print shirts and shorts – as well as fun prints for kids and babies.

Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.

LOVE the laid back-ness of all the looks! Makes me think of relaxing spring days….Can’t wait to shop this collection 🙂

Divided

H&M Conscious Collection 2012 Mens + Divided