Photos courtesy of H&M
On a previous post I showed H&M‘s Conscious Collection featuring actress/singer Vanessa Paradis, now here’s a look at the menswear and Divided collection. The full women’s collection will be available in H&M stores worldwide as well as online from March 25th, alongside Conscious collections for men – blazers, chinos, Ikat print shirts and shorts – as well as fun prints for kids and babies.
Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.
LOVE the laid back-ness of all the looks! Makes me think of relaxing spring days….Can’t wait to shop this collection 🙂