H&M announced the other day that Olivia Wilde, actress and humanitarian, will be the face of H&M’s Conscious Exclusive campaign. The campaign will feature Olivia wearing pieces from the collection, which is slated to drop in around 200 H&M stores worldwide on April 16, as well as online.
“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,” says Olivia Wilde.
This year the Conscious Exclusive collection was inspired from African, Asian and Indian cultures in both cut and detail. Dresses are a focus, along with hand-drawn prints created especially for the collection. Each garment and accessory is made of materials such as organic silk, organic cotton, organic linen, Tencel®, recycled polyester and conscious leather. Can’t wait to see the full campaign and collection, it’s always a good one!
Photos courtesy of H&M