Fashion First
Next month H&M will be launching its newest collaboration with Marni, I simply can’t wait! And if you’re impatient like me, here’s a few sneak peeks of the ad campaign featuring Imogen Poots, photographed by Sofia Coppola in Marrakech (first above) and magazine scans. The collection is looking pretty good so far, can’t wait to see the full collection and campaign!
Is Imogen Poots the face of Marni For H&M? This ad — which recently surfaced on The Fashion Spot — features what appears to be the British actress lounging in a leopard print-filled room, wearing a super-shiny paisley ensemble. A QR code in the bottom left corner directs viewers to the campaign video, which — as WWD confirmed last month — was shot by Sofia Coppola. While it is yet to be confirmed that the star of Coppola’s video is the star of this ad campaign, we do know one thing: Coppola filmed the video last October in Marrakesh — and judging by the Moroccan-style tile work in the background of this image, it looks like this photo may have been shot there as well.
The H&M For Marni collection hits stores March 8.
Photos courtesy of H&M
Some of the products have already hit H&M stores already, you know H&M always puts stuff out early. Look out for your faves this month and February, I know I’m going to be buying a bunch! Love the sorbet colors, so soft and subtle.
January
Photos courtesy of H&M
Last week I’ve posted the lookbook images of the Versace for H&M Cruise 2012 collection featuring Abbey Lee Kershaw and River Viiperi, now here’s a look at the ad campaign. The poolside set looks pretty cool against the fruit prints and I swear Abbey makes everything look so good! Does this make you like the collection more? The collection is slated to release exclusively in markets where H&M online is available on January 19th.
Photo courtesy of H&M
The women’s collection is light and feminine, with a berries and butterflies print on dresses, tops, negligées, dressing gowns and a silk cashmere cardigan. There are also white jeans, bikinis, and accessories such as charm bracelets, print bags, ballet flats and high heels. For men, the focus is on fashion classics like a leather detail wool blazer, jeans and denim shirts, alongside pleat-front shorts in cotton or denim.
What do you guys think of the collection? Do you like?
The David Beckham for H&M collaboration images of the ad campaign has released! Drooling! The collaboration is an ongoing collection, so you’ll be able to wear “Beckham” for awhile guys. 😉
According to the press release, the “first collection introduces nine underwear styles for men which will go on to form the products of the long-term unique partnership between David Beckham and H&M. Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century. Available from February 2, 2012 in 1,800 H&M stores worldwide as well as on-line (where available).”
Photos courtesy of H&M
H&M‘s Divided Art series collection is back for Spring 2012 and will feature four graphic designers work including Fanny Gentle, Alexis Anne Mackenzie, Saskia Pomeroy and Johnny Ryan. The series consists of T-shirts, tank tops and leggings, here’s a preview of what to expect. The collection is scheduled to release in February at H&M Divided departments. I quite like Saskia Pomeroy and Johnny Ryan’s prints, pretty cool!
Johnny Ryan
Johnny Ryan
Johnny Ryan
Saskia Pomeroy
Saskia Pomeroy
Saskia Pomeroy
Alexis Anne Mackenzie
Alexis Anne Mackenzie
Alexis Anne Mackenzie
Fanny Gentle
Fanny Gentle
Image courtesy of WWD
She’s an Oscar winning film writer. And one of Marc Jacobs’s muses. So it’s perhaps an understatement to say I’m pretty excited about seeing Sofia Coppola’s campaign video for Marni’s new collection for H&M. The high street retailer announced today that they’ve signed up Sofia to film the advertisment, which will run online and on TV, early next year.
“I enjoyed doing this film for the Marni at H&M collaboration. I think it’s great how they make fashion accessible and I wanted to show the fantasy fashion can bring,’ Sofia said of the shoot in Marrakech. ‘Consuela Castiglioni [the Marni Creative Director] seems really sincere and cares about what she does and I appreciate that.”
The campaign – which was shot in Morrocco – will no doubt showcase some of the best bits from the Marni for H&M line. The collection, which includes womenswear, menswear and accessories will hit 260 stores nationwide and online on 8 March 2012.
Thanks to the video teaser H&M released two weeks ago I know the collection will stay faithful to Marni’s classic traits – intense prints, a clever colour combination (how much do you love the way that sharp neon green and slubby brown go together), and wickedly bold jewellery.I’ve already got my eye on some silver court shoes and the plastic flower necklace and… oh, you get the picture.
“Collaborating with H&M has been an exciting challenge,’ said Consuelo Castiglioni, Marni’s Creative Director at the time. ‘I’m very proud of the result. Everything has the same level of quality craft and attention to detail Marni is known for.’ And she approves of the Sofia connection, too. ‘I’m a big fan of her movies, in particular of her vision and aesthetic. It was fantastic that she worked on this project; her interpretation is remarkable and full of atmosphere.”
After getting a preview last month, a first look at the full set of the second Versace for H&M collaboration — for Cruise 2012 — is out. Unlike the first collection, this set — which launches Jan. 19 — will only be available to buy online on http://www.hm.com in Sweden, the United Kingdom, Germany, Denmark, the Netherlands, and Norway — unfortunately not in the US.
BubblesPop 