
Photo courtesy of H&M
The David Beckham for H&M collaboration images of the ad campaign has released! Drooling! The collaboration is an ongoing collection, so you’ll be able to wear “Beckham” for awhile guys. 😉
According to the press release, the “first collection introduces nine underwear styles for men which will go on to form the products of the long-term unique partnership between David Beckham and H&M. Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century. Available from February 2, 2012 in 1,800 H&M stores worldwide as well as on-line (where available).”