Here’s a First Look at the Marni For H&M Ad Campaign

Is Imogen Poots the face of Marni For H&M? This ad — which recently surfaced on The Fashion Spot — features what appears to be the British actress lounging in a leopard print-filled room, wearing a super-shiny paisley ensemble. A QR code in the bottom left corner directs viewers to the campaign video, which — as WWD confirmed last month — was shot by Sofia Coppola. While it is yet to be confirmed that the star of Coppola’s video is the star of this ad campaign, we do know one thing: Coppola filmed the video last October in Marrakesh — and judging by the Moroccan-style tile work in the background of this image, it looks like this photo may have been shot there as well.

The H&M For Marni collection hits stores March 8.

 

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