Photos courtesy of Gap
LOVE Isabel Marant and I LOVE the GAP!! (Lately I have been wearing a lot of it 😉 ) So it’s no surprise that when I found out abou thtis charitable collabo I would go bananas!! She and Gap created an exclusive women’s tee designed for (PRODUCT)RED to mark World AIDS Day 2011. The tee retails for $24.95 and is exclusively at gap.com on November 17th, in US Stores on November 25th and worldwide on November 28th. 50% of the profits from the sale of all tees will go to the Global Fund to help eliminate AIDS in Africa. Support! 🙂
Isabel Marant comments, “I am very thrilled that Gap has given me the opportunity to contribute to such an important cause. This is one of those rare occasions when fashion can do something to help make the world a slightly better place. I am more than honored to follow in the steps of the impressive collaborators who have worked on the RED project before me”.
This season, printed jeans are everywhere: J Brand, Current/Elliott, Hudson, Rag & Bone, and Gap all have versions, just to name a few. Here, we’ve gathered five of our favorite animal-patterned jeans and devised a different way to wear each one — from super-relaxed to neatly polished — without having to fall back on a basic tee. See below 😉
Behind the threads.
After bringing on board new agency Ogilvy & Mather and new CMO, Seth Farbman, former Ogilvy Senior Partner/Worldwide Managing Director, Gap finally unveils its new campaign, which focuses on the brand’s 1969 denim line. The brand tapped a journalist and trendspotting blog Cool Hunting to spend time at the brand’s L.A. 1969 denim studio to find material for more than 30 videos that will be seeded in various online outlets, including Hulu, Daily Candy, ShopStyle and Refinery 29. The campaign also includes print ads that will run in mags like Vogue, Men’s Health and Lucky, as well as a foodie-friendly component, “Pico de Gap,” a taco truck that will sell $1.69 tacos–or give them free to Gap-wearers.
As I reported a few weeks ago, the rumor has now been confirmed. After the successful collaboration of the Stella McCartney for GapKids and babyGap comes a new collection by Diane von Furstenberg. The collection is expected to be available for purchase to customers in March 2012 through GapKids and babyGap stores in almost 30 countries including United States, Canada, United Kingdom, Italy, France, China, Japan and Australia as well as online in 75 countries.
“We’re thrilled to have the opportunity to build on Gap’s successful past collaborations and develop this collection with Diane, a true American fashion icon and inspiration to women around the world,” said Art Peck, President of Gap brand, North America. “I’m also looking forward to offering our customers an exciting collection that applies her signature approach to print, optimistic color and femininity, mixed with our expertise in great quality premium children’s clothing at accessible prices.”
Diane von Furstenberg comments, “As a proud mother and grandmother I am so excited to create a capsule collection for children with the superstar retailer, Gap.”
Can’t wait to see the collection! Excited!
I love rumors—well, at least the good kind. 😉 And this morning’s whispers over a Diane von Furstenberg collaboration with Gap Kids are all sorts of goodness. Gap Kids’ team-up with designer Stella McCartney was a knockout, and I have every reason to believe that Diane could help the national chain once again strike kiddie retail gold. According to sources, the collection is set to hit stores later this year—just in time for back to school season perhaps? Adding fuel to the fire, Gap’s spokesman gave a stock “no comment,” to reporters from Racked, while reps from DVF have yet to respond. I think there’s no reason to be shy; von Furstenberg’s bold prints are pitch-perfect for children, and mini wrap dresses? Too cute for words.