Gap: 1969 Denim Studio Overview

Behind the threads.

After bringing on board new agency Ogilvy & Mather and new CMO, Seth Farbman, former Ogilvy Senior Partner/Worldwide Managing Director, Gap finally unveils its new campaign, which focuses on the brand’s 1969 denim line. The brand tapped a journalist and trendspotting blog Cool Hunting to spend time at the brand’s L.A. 1969 denim studio to find material for more than 30 videos that will be seeded in various online outlets, including Hulu, Daily Candy, ShopStyle and Refinery 29. The campaign also includes print ads that will run in mags like Vogue, Men’s Health and Lucky, as well as a foodie-friendly component, “Pico de Gap,” a taco truck that will sell $1.69 tacos–or give them free to Gap-wearers.

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