See the Versace for H&M Campaign

In a month or so, Versace’s H&M collection will hit stores. We’ve gotten a glimpse of the goods — which will be paraded in full on Nov. 8 during a runway show in New York. Now, the campaign has started popping up, featuring Versace favorites Daphne Groeneveld, Abbey Lee Kershaw, Lindsey Wixson, and Sasha Pivovarova — all blonde — styled by Joe McKenna and photographed by Mert Alas and Marcus Piggott.

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