Did any of you guys shop the Maison Martin Margiela with H&M collection this morning? I didn’t end up getting anything since my sizes were pretty much gone and it was just a bit overwhelming. I like a few pieces in the collection but honestly feel that they might linger in stores. No other collection that H&M has had has been able to amount to the frenzy that Versace caused. Just my opinion.
Also, saw this spread in the December issue of Elle Mexico featuring some of the piece and thought it was pretty nice and perhaps may help you decide if you want anything. The photos were shot by Santiago Ruiseñor, via Fashion Gone Rogue. LOVE!
If there’s no H&M where you live or you just simply don’t have time to go, there’s always eBay. 😉
After months of anticipation, teaser shots, and a few strange commercials, theMargiela x H&M collaboration will finally debut this Thursday, November 15th. And even though H&M’s last collab didn’t incite that much hysteria, we’re expecting the Margiela launch to be a mob scene.
As usual, the H&M locations that are selling the collection will open at 8am. Read on for a list of which stores will stock it, what the line system will be like, and other helpful pointers to ensure that you get every drapey, asymmetrical dress your heart desires.
WHERE TO SHOP
Uptown: 125 West 125th Street; 731 Lexington Avenue at 59th Street; 150 Lexington Avenue at 86th Street; 10 Columbus Circle. Midtown: 1328 Broadway at 34th Street; 505 Fifth Avenue at 42nd Street; 640 Fifth Avenue at 51st Street; 435 Seventh Avenue at 34th Street. Downtown: 111 Fifth Avenue at 18th Street; 515 Broadway at Spring Street. Queens: Queens Center Mall, 90-15 Queens Boulevard.
WHEN TO GET THERE
As I mentioned above, the stores that are carrying the collection will open bright and early at 8am. For argument’s sake, let’s compare this to the Versace for H&M launch. As you may recall, the first person to show up at the Fifth Avenue flagship did so a full twenty-two hours in advance. And by 4:30am, there was an actual line. I, on the other hand, arrived at 7am, and was given a wristband to shop the collection at 1:45pm. Basically, if you’re hoping to get in and get out before noon, consider arriving around 6am. Or you can stay in and sleep and just wait for eBay—whichever.
WHAT TO KNOW
Here’s how the line will work: The first 420 people there will get a colored bracelet. There are 14 different colors, and each will go to a group of 30. Each group will get fifteen minutes to shop, so it’d be a good idea to figure out what you want to buy ahead of time (more on that later). Also, to prevent the entire collection from getting wiped out in one fell swoop, shoppers will not be allowed to buy more than four pieces of one particular item. Which means you can buy as many dresses as you want, but you can only buy the same dress four times.
WHAT TO RUN TO FIRST
Since time will be really, really limited, you should definitely scan the entire 123-piece lookbook in advance. As for the clothing, I’m expecting the dresses to go fast, particularly the ones included in the campaigns (like the asymmetrical red and the drape-y blue). Also: the white puffer coat, and the shirt with the printed bra/bikini on it. Other than that? Definitely the shoes, which include sneakers, loafers, and plexi wedge pumps. You may want to beeline it straight to those.
One last thing: If you do plan on getting there at some ungodly hour, bring a sleeping bag—temperatures will be in the low-thirties at night. Good luck! 🙂
Yesterday, some of you may have witnessed H&M sending sign-bearing, fashion soldiers clad in white aprons marching through high traffic neighborhoods in your city. 300 people hit the streets of San Francisco in anticipation of this week’s launch of Maison Martin Margiela with H&M. While San Francisco was the only US city that had the demonstrations, eight other countries like Hong Kong and Singapore also hosted similar marches in anticipation of next week’s global launch.
Hong Kong had a pretty cool concept, they had local actor/singer Shawn Yue shoot the demonstration and I spot a couple of celebrities in the mix. Wish H&M did this in NYC! It would’ve been so cool!
The collection consists of apparel and accessories for both men and women. Releasing on November 15th in around 250 H&M stores worldwide and online. Start making your wishlist, see the products and price list here.
In case you’d forgotten about the Maison Martin Margiela collaboration that’s headed for H&M stores on Nov. 15, there’s now a minute-long commercial to remind you just how cool it is.
The ad features four models dressed in the capsule collection, two of who stand in a calm repose on the streets of Paris. Another tries her best to balance on a chair in the Lucite heels from the collaboration, while a male model dances in an intersection.
Luckily, there aren’t any traffic incidents — but the sound of a speeding motorcycle whizzing past one of the models brings a little depth to an otherwise surreal experience. A look at the commercial below.
Last night, the Maison Martin Margiela with H&M collection was celebrated at 5 Bleeker Street in New York City, the venue was amazing. The event was held across 9 floors at the venue at the historical building in the city’s financial district. Kanye West, Sarah Jessica Parker, Mena Suvari, Chace Crawford, Alan Cumming, Helena Christensen, Julianne Moore, Selma Blair, Doutzen Kroes, and Paul Reubens were some of the 1,000 guests that attended the magical party.
This year there was no fashion show but the collection was shown in an art and dance performance by choreographer Anne Teresa de Keersmaeker and through specially commissioned art installations by Noemi Goudal and Daniel Arsham. It was pretty amazing and on the 9th floor there was a pop-up shop- LOVE! The collection is releasing on November 15th in around 250 H&M stores worldwide and online. If you can’t wait, there’s a ton of products on eBay already AND the prices are crazy!!
Previously you’ve seen the Maison Martin Margiela with H&M lookbook, now here’s a look at the full collection pieces with prices. As I mentioned before, “the collaboration presents a re-edition of iconic Maison Martin Margiela garments and accessories for men and women. Each piece is labeled with a unique tag indicating the season from which it originated, spanning 23 years since the Maison’s founding.” I love the color chart too, shades of black, white, red, nude and silver. Classic.
The overview of the collection:
– shape & volume: masculine shapes are adjusted to frame the female body.
– oversized: pieces of the masculine and feminine wardrobe are presented in oversized versions of themselves.
– process of tailoring: traditional finishing and tailoring procedures are visible.
– ambiguity: conveyed through the use of trompe l’oeil – optical illusion.
– transformation: this occurs in different ways, to offer a new use and shape for everyday objects and materials.
The collection consists of apparel and accessories for both men and women. Releasing onNovember 15th in around 250 H&M stores worldwide and online. Mark your calendars! Do you like the collection? Are you ready?
BubblesPop 