Category: H&M

For those that are eager to shop the H&M Girl With the Dragon Tattoo Collection by Trish Summerville, here’s a sneak peek of the pop-up in NYC. As I mentioned previously, to celebrate the launch H&M is unveiling the H&M Girl With The Dragon Tattoo Pop-Up Shop in New York City. The pop-up is inspired by the film and will be part retail, part coffee shop with a cyber café. The opening will align with the world premiere of the movie and exclusively carry the entire collection. As guests shop the special collection they will enjoy never-before-seen official extended film trailers, computer hacking activations, an on-site photo booth and complimentary coffee bar. The pop-up shop looks pretty sick!

Start putting together your wishlist. The collection will also be available in Divided departments in around 180 H&M stores worldwide, as well as online starting on December 14, 2011. Are you excited?!

H&M Girl With The Dragon Tattoo Pop-Up Shop
72 Gansevoort (between Washington & Greenwich Streets)
Open Daily from December 14th-16th | 12pm-10pm daily

I’m super excited about the Dragon Tattoo Collection by Trish Summerville designed for H&M since I’ve posted about it back in October. The collection is edgy and the color palette is black, grey, worn white or dark red, how can I not like it?!!

 To celebrate the highly anticipated film, The Girl With The Dragon Tattoo, costume designer Trish Summerville has created a women’s collection full of pieces inspired by the film’s anti-heroine, Lisbeth Salander. The 30-piece collection has the dark urban feel that defines her character, with leather jackets and trousers, torn jeans and slouchy hoodies. Finally here’s a full look at all the pieces from the collection, LOVE it all! AHHH!!Can’t wait!!

To celebrate the launch of the Dragon Tattoo Collection by Trish Summerville, H&M is unveiling the H&M Girl With The Dragon Tattoo Pop-Up Shop in New York City. The pop-up is inspired by the film. The part retail, part coffee shop and cyber café will be open for three days from December 14th-16th in the Meatpacking District at 72 Gansevoort (between Washington & Greenwich Streets) from 12pm-10pm daily. The opening will align with the world premiere of the movie and exclusively carry the entire collection. As guests shop the special collection they will enjoy never-before-seen official extended film trailers, computer hacking activations, an on-site photo booth and complimentary coffee bar. The collection will also be available in Divided departments in around 180 H&M stores worldwide, as well as online starting on December 14, 2011. Look at all the pics of the collection below 😉

I’m still reeling from Versace for H&M mania–the collection launched barely two weeks ago–but H&M has just revealed their next designer collaboration. They’re sticking with the Italians for this next collab, and if you found Versace for H&M’s loud prints and studs a touch too much, this collection will deliver prints and color combinations that are just right. Get excited guys, because Marni is coming to an H&M near you on March 8.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints,” Marni designer Consuelo Castiglioni said in a statement. “As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.”

In a video H&M has released to promote the collection, Castiglioni added, “I’m very proud of the result–everything has the same level of quality, craft and attention to detail that Marni is known for.” The video also offers a peek at the collection: a bold cobalt polka dotted suit, printed dresses, platform silver pumps, striped sweaters for men, and statement accessories worth waiting in line for. Basically, it looks really, really good. Take a look.

SEE VIDEO HERE: http://www.youtube.com/watch?feature=player_embedded&v=-97tKQFwuic 

Style.com’s Tim Blanks makes a cameo in the video and calls Castiglioni a “thinking designer” who “aims for a sensuality of the mind.” Well said. We’re big fans of Marni’s intellectual quirkiness and striking color combos. Needless to say, we’re very excited about this one. Are you? Will you be camping out?

We all know what happened recently with Missoni for Target–that collection disappeared instantly, online shoppers got $25 consolation gift cards instead of cute zigzagged coffee cups, and items showed up on eBay for exaggerated prices.

H&M has always tried to prevent this type of run on its collaborations by laying down rules in advance and allowing very controlled access to the collections. (It also helps that they don’t have e-commerce. You have to be really committed to get out of your warm bed to stand in line at 4am). The Versace for H&M collection goes on sale November 17 in London (it will be available November 19 stateside), and the Telegraph is reporting on H&M’s rules for engagement. If you think you can waltz in and grab five of those pink silk dresses, think again!

If you’re shopping in London on Thursday, you’ll have to pick up a wristband, which will be available at 7am for a 9am store opening. Just like Lanvin for H&M, shoppers will be allowed in in groups of 20. They’ll only have 10 minutes to shop, and you can only buy one of each item and only in one size. (Even with the shopping limitations, H&M’s collabs still end up on eBay. Remember the $1,500 Lanvin for H&M t-shirt? At least you have a chance of scooping up a few pieces.)

This morning, H&M’s US reps told us that the rules will be similar here in the US, but stores will open at 8am instead of 9am. Wristbands will be given to ladies, but not to guys shopping. (Hmm, I’m not sure how I feel about that, actually!) Maybe that hot pink suit is less likely to sell out than the cute studded pieces for the girls? I’ll keep updating as more info about US shopping becomes available. Below are the official rules to shop sent to me from H&M:

The first 280 in line will receive one of 14 different colored bracelets, 20 people for each bracelet color. On the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for our women’s collection. Customers buying the men’s collection will not require a bracelet. When your time slot arrives, you will enter the designated area to shop for 15 minutes. Our goal is to create a better shopping experience for all of our customers.

If you are not one of the first 280 in line, you will of course have the opportunity to shop from the men’s collection or within H&M. When the 14 groups have finished their shopping we will open up the women’s collection to all of our customers.

To make sure as many customers as possible are able to buy from the Versace for H&M collection, we have a shopping limit. Every customer can buy from the entire collection, but with a limit of purchasing a maximum of two pieces per product, ie not more than two sizes (shoes/garments) or pieces (accessories) per product per customer. The shopping limit covers the entire Versace for H&M collection. Your place in line does not guarantee any items from the Versace for H&M collection.

Selfridges in London is predicting that people will be camping out overnight and that the collection will sell out prior to closing. What do you think? Are you going to sleep on the sidewalk to get your hands on some Versace for H&M?

Versace for H&M hasn’t even hit stores yet (four more days, folks!), but rumors of the next collaboration are already in the works. Business Week called up H&M creative adviser Margareta van den Bosch (the other lady you’ve seen in red carpet H&M photos who’s not Donatella), and she expressed interest in working with former Gucci Creative Director, Tom Ford. “[He’s] a very interesting name. I can say, I wouldn’t mind.” Neither would we, Marge! (Business Week)

The Spring 2012 H&M lookbook has arrived — and its full of all the on-trend pieces you’ll be wanting come next season: collarless blazers, asymmetric blouses, and skirts and dresses in punched-up hues. Accessories, too, look fresh — especially a pair of two-tone flatform slip-ons. See the collection here, as modeled by Kinga Rajzak.