FASHION’S NIGHT OUT NYC 2011 RECAP

 

Empty plastic champagne glasses and discarded goodie bags still litter the streets of New York and are now an homage to the second annual Fashion’s Night Out in New York.

From free manicures at Chanel, designer ping pong and karaoke contests at Barney’s, a fashion market inside the Ace Hotel, Polyvore contests at YSL and much, much more, this year’s FNO was something to be seen.

In a departure from last year, this year we decided to spend our time mainly downtown, which debuted an entirely different mix of patrons and style. The people watching was uncharacteristically satisfying and we were totally mesmerized by the amazing street style. It kept us entertained while we waited for our Rose Khaki manicures in line at Chanel☺.

But one thing we couldn’t help but notice was the lack of shopping bags to be seen. While FNO was started to drive commerce and get people comfortable with shopping again, as a participant you don’t really get the shopping itch. There is so much more to marvel at, from the people to the stores themselves, the DJs, celebrities, crowds and cocktails, that shopping feels like an afterthought.

It seems that stores are in a catch 22 situation; they need to flex their muscles by treating FNO as a branding exercise designed to drive PR, but they also want to facilitate sales. From the logistics to the one-upmanship that makes fashion the ultra addicting force that it is today, brands feel the need to provide added incentive to compete for traffic, and this incentive rarely has to do with merchandise. Once in store, it’s more about actually being there, in the middle of this elaborate scene the brand has created, and admiring the merchandise before moving on to the next place.

The stores with purchasers lined up seemed to be the smaller, independent stores, like Kisan in Soho where the owners were mingling and people were buying up things like Icelandic socks and Vanessa Bruno sweaters. At this location it was more about exploring the store through the merchandise, fraternizing and sipping a (very delicious) cocktail, which leaves us contemplating the dichotomy of merchandise versus entertainment as the focal point of FNO.

Fashion’s Night Out will continue to evolve year after year, brands will try different approaches, and the balance between branding and selling will inevitably shift back and forth.

As participants and spectators, it’s hard not to feel that this year was a total success and a must-go industry event. Fashion feels exciting and inspiration is everywhere. I am already in anticipation of next year.

See my pictures with Marc Jacobs below. Definitely, the highlight of my night 😉

FASHION’S NIGHT OUT IS TONIGHT!!!!!!!!!!!!!!!!

 
Ostensibly, Fashion’s Night Out is about well, you know, fashion. But a practiced party-goer knows that the night’s real value lies in all the free booze, food and swag one can squeeze out of the hours-long event.

Here I break down the night‘s best bets for making it through the night hunger sated (and slightly tipsy) without spending a cent.

6:00: What’s the best way to get any night going? Champagne and hors d’oeuvres of course! Get yours–and support a good cause–at De Beers’ tribute to Love, Marriage and Equality at their NY flagship store, 703 Fifth Avenue At 55th.

6:30: After enjoying a flute of champagne (or two), head next door to Henri Bendel​’s, where the Hester Street Fair is temporarily setting up shop and you can start noshing on some more substantial fare, like yummy sandwiches and dumplings (or, hey some ice cream sandwiches could easily work for dinner–it’s Fashion’s Night Out, after all!)

7:15: At this point your champagne buzz has probably worn off a little. Head four blocks south to Juicy Couture, where the champers will be flowing all night, to immediately replenish.

8:00: Get some air (you may need it at this point) with a ten minute stroll over to the Ferrari store at 410 Park Avenue. Enjoy the free porsecco and hors d’oeuvres but what ever you do, DO NOT BUY A FERRARI.

8:15: Say goodbye to the Italians and say hello to the Swiss at the OC Concept Store at 655 Madison, where you’ll be treated to Swiss snacks, a chocolate bar and (yes!) a yodeling competition and ski simulator, for which you will be properly lubricated.

9:00: Having made it out of OC Concept Store without puking during the ski simulator, proceed to Dylan’s Candy Bar at 1011 Third Avenue to get those sugar levels back up to speed with yummy treats, customizable cookie shoes and unique cocktails.

9:30: With all that free booze and yummy food rumbling around in your tummy, at this point you may start lagging. Best to jog the few blocks to Nespresso at 761 Madison Avenue–get that heart rate up!–and enjoy the free espresso, cocktails and snacks.

10:00: Feeling so much more awake, hop on the F at 63rd and Lex and get off at Rockefeller Center. Head over to Morrel Wine Store (at 1 Rockefeller) where they’ll be serving up a “great selection of bubbly and still rosé wines.” Yum.

10:30: This isn’t exactly food, but at this point, we imagine you might be stuffed. Unwind from the night with a free massage from Brookstone at 1230 6th Avenue.

FNO Guide: Where to Find the Celebrities

I can’t believe Fashion’s Night Out (and, thus, fashion week) is this week! (September 8th) As anyone who has ever been to a Fashion’s Night Out is probably aware, they pack enough events to fill an entire week into just a few hours, so pre-FNO planning is key. While Vogue‘s interactive mapis quite handy, that is still a lot of stores to go through. So, I’m preparing a few of my own Fashion’s Night Out guides.

 This one is for those of you who just want to see some famous people. I don’t blame you! Fashion’s Night Out offers rare opportunities to get up close and personal with real Hollywood stars. Maybe Tilda Swinton and Ne-Yo will become friends or Daniel Radcliffe will get wasted or Alexa Chung will debut a new haircut or Seth Meyers will screw up your drink or the Real Housewives of New York will be insane (that last one is the most likely)! Here’s myguide to where all your favorite celebs will be.

Who: Tilda Swinton and Ne-Yo
What: Tilda Swinton will join Pringle of Scotland designer Alistair Carr and Central Saint Martins’ Louise Wilson for a “special event,” Ne-Yo will sign hats from his line and perform.
Where: Saks Fifth Avenue, 611 Fifth Avenue New York NY 10022

Who: Solange Knowles
What: Djing + Photo op
Where: Lord & Taylor, 424 Fifth Avenue New York NY 10018

Who: Samuel L. Jackson
What: A conversation with Giorgio Armani, which is weird and also the same thing they did last year?
Where: Giorgio Armani, 760 Madison Avenue New York, NY 10065

Who: Seth Meyers
What: Bartending
Where: Coach, 595 Madison New York, NY 10022

Who: Leighton Meester
What: Performing with her band Check in the Dark
Where: Tiffany & Co., 727 Fifth Avenue New York NY 10022

Who: Rose Byrne
What: Hosting a cocktail party
Where: Bottega Veneta, 699 Fifth Avenue New York, NY 10022

Who: Sarah Jessica Parker
What: Unveiling a new shoe collaboration (about five years too late, no?)
Where: Manolo Blahnik, 31 West 54th New York NY 10019

Who: Pharrell
What: Unveiling of New Billionaire Girls Club t-shirt
Where: Billionaire Boys Club & Ice Cream, 456 West Broadway New York NY 10012

Who: Donald Glover
What: Hosting reception to celebrate GQ’s collaboration with Dockers
Where: Bloomingdale’s, 1000 Third Avenue New York NY 10022

Who: Camilla Belle
What: Existing
Where: David Yurman, 712 Madison Avenue New York NY 10065

Missoni for Target FNO Pop-Up Shop

I’m super excited for the Missoni for Target collection release on September 13th! Ranging in price from $2.99 to $599.99, with most items less than $40. The collection will be available at Target stores and target.com, Ican’t wait!

If you can’t want to wait till September 13th, you’ll be able to shop the collection on Fashion’s Night Out on September 8th from 6-11pm. And if you still can’t make it, you got September 9-10 from 9am-8pm. The pop-up shop will be located at 1095 Sixth Ave. at 42nd Street (Next to Bryant Park).  

What: Target will host a Missoni for Target pop-up store Sept. 8-10, offering New Yorkers the first chance to shop the entire collection before it launches nationwide on Sept. 13.

In celebration of Fashion’s Night Out on Sept. 8, Angela Missoni and Margherita Maccapani Missoni will pose for fun, family portrait-style photos with the first 20 guests who spend more than $100. All portrait images will be uploaded to the Target Style Facebook page.

In addition, guests who purchase pieces from the official Fashion’s Night Out collection within the first hour at the pop-up store on Sept. 8 will be entered to win some of Angela and Margherita’s favorite pieces from the Missoni for Target collection.

Who: On Sept. 8 Angela Missoni and Margherita Maccapani Missoni will celebrate New York’s Fashion’s Night Out at the Missoni for Target pop-up store

When/Where:
· Sept. 8: 6 – 11 p.m. (Fashion’s Night Out)
· Sept. 9 and 10: 9 a.m. – 8 p.m.*
· 1095 Sixth Ave. at 42nd Street (Next to Bryant Park)

EXCLUSIVE: FIRST DETAILS REGARDING FASHION’S NIGHT OUT 2011

Fashion’s Night Out details have begun trickling in, and I like what i’m hearing: 

  •  FNO 2011 will take place on September 8, 2011, which is a Thursday.
  • If you don’t like leaving the house after 7pm–I can relate!–online retailers will have the chance to participate as well. These virtual events are also great for those without FNO in their area.
  • Vogue editors and other girls-about-town will be creating custom sets for Polyvore in the countdown to FNR. (The promotion begins August 15.) I can’t wait 😉 .
  • Anna Wintor‘s still incredibly excited about it all, so you should be too. “We’ve come a long way in three years, and thankfully, the fashion industry is much healthier than when we started in 2009, but it could always be better,” she said in a statement. “We’re very proud of the excitement and level of traffic the initiative has inspired over the last two years, and we are eager to see the kinds of events retailers will create to turn all that wonderful enthusiasm into even greater sales this year.

Retailers, take note: The deadline for Fashion’s Night Out collection wholesale orders is April 26, 2011.