H&M The Denim Re-Born Collection

This September, H&M is launching a new collection made by recycled cotton from textiles collected in H&M’s Garment Collecting Initiative. The brand intends to create a closed loop for fashion, meaning fabrics from unwanted clothes can be recycled and made into new ones. The aim of the new collection is to reduce the environmental impact of the fashion industry by limiting waste that goes to landfills and saving on natural resources used in the production of fabric.

“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,“ says Karl-Johan Persson, CEO of H&M.

The sixteen-piece collection will consist of styles for both men and women. Women’s offerings include skinny, distressed, and ‘girlfriend’ style jeans, adenim jacket, flared dungarees, and a denim jumpsuit. For men, offerings include a zip-up denim jacket, two distressed slim leg styles, and a pair of joggers in coated denim.

Shop the H&M Denim Re-Born collection when it launches this September in all H&M stores worldwide, as well as online at hm.com.

Photos courtesy of H&M

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