“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,“ says Karl-Johan Persson, CEO of H&M.
The sixteen-piece collection will consist of styles for both men and women. Women’s offerings include skinny, distressed, and ‘girlfriend’ style jeans, adenim jacket, flared dungarees, and a denim jumpsuit. For men, offerings include a zip-up denim jacket, two distressed slim leg styles, and a pair of joggers in coated denim.
Shop the H&M Denim Re-Born collection when it launches this September in all H&M stores worldwide, as well as online at hm.com.
Photos courtesy of H&M