Coach launched its latest Spring 2015 campaign entitled, Coach Dreamers, featuring Chloe Grace Moretz and Kid Cudi. Coach is taking a new approach in marketing and I think it can totally revive the brand giving it a more youthful and hip look.
The campaign features intimate portraits of both artists who embody the spirit of the Coach brand – individual, authentic and innately cool. The campaign was shot by Mikael Jansson, with styling by Karl Templer and art direction by Fabien Baron. It features Creative Director Stuart Vevers’ second collection of Ready-To-Wear and accessories for the brand.
Stuart Vevers, Creative Director of Coach, said, “The Coach Dreamers are passionate, creative individuals with original talent who lead their lives in an individual, unexpected way. Chloe’s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach spring 15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring 15 men’s collection.”
Coach’s Spring 2015 collection will be available at Coach stores and coach.com starting in February.
Kid Cudi is an American recording artist, musician, singer-songwriter and actor from Cleveland, Ohio; Cudi performed at the last edition of Coach Backstage to celebrate the reopening of the brand’s Beverly Hills Flagship on Rodeo Drive.
Chloe Grace Moretz is an American actress who at only 17 years old has acted in over 30 movies to date; she most recently made her Off-Broadway debut in Steven Soderbergh’s “The Library” and garnered a People’s Choice Awards for Favorite Dramatic Movie Actress in “If I Stay”.
Photos courtesy of Coach