For some of us, shapewear is a vital part of every outfit. So imagine the time we’d save if Spanx were actually built in to our clothing!
Well, we don’t have to imagine for much longer. Though we’ve heard rumors of Spanx jeans in the past, someone else beat them to the punch: Today, Levi’s revealed plans for Revel, a new line of body-shaping jeans.
Innovating the label’s Curve ID line, which markets denim fits to a woman’s specific degree of curves, Revel jeans pledge to combine figure-slimming materials with the classic denim you know and love.
“Levi’s Revel takes that curve innovation one step further by actively shaping a woman’s body, giving her the legs and butt she always wanted,” said Jill Guenza, Levi’s vice president of women’s design. How thoughtful! As for the technology behind your new behind, Women’s Wear Daily breaks it down:
Levi’s starts with a four-way stretch fabric comprised of cotton, polyester, Lycra and DuPont’s Sorona fiber. It then prints a proprietary liquid chemical formula on the fabric interior that regulates the level of stretch in strategic areas, providing structure, support and a figure-hugging shape to the jean, rather than simply uniform stretch. “It controls the stretch in those areas, much as compressionwear does. But rather than using visible reinforced panels, we use the application of the liquid-stretch technology,” explained Guenza. “The result is a jean that carves out the inner thigh, slims and smooths the outer thigh, lifts the seat and flattens the tummy.”
Hey, I’ve seen weirder shapewear! Levi’s Revel will debut on their website in indigo and black skinny and straight styles on August 4, then roll out to retail stores. What’s next, Levi’s? Spanx-ified overalls?