H&M Conscious Collection Spring Campaign 2013

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LOVE this H&M Conscious Collection Spring 2013 ad campaign featuring actress, singer Vanessa Paradis! She looks great!

Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.

The full women’s collection will be available in H&M stores worldwide as well as online from March 25th, alongside Conscious collections for men, kids and babies.

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