After the first look at the Maison Martin Margiela for H&M I was dying to see more. And if you feel the same way, I just found more scans from TFS! The preview is making me super anxious to see the full collection, definitely feeling what I’m seeing so far! Do you like?
And according to WWD, the British artist and photographer Sam Taylor Wood shot the ad campaign and a series of short films for the collaboration in Paris. The films will air on TV starting November 8th. Taylor Wood added, “I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise.” See the behind-the-scenes photo below.
The collection consists of apparel and accessories for both men and women. Releasing on November 15th in around 250 H&M stores worldwide and online. Stay tuned for more updates…