H&M’s Exclusive Conscious Collection for Spring 2012


Last week you’ve seen H&M’s Exclusive Conscious Collection for Spring 2012 (how amazing?!), now here’s a look at the regular Conscious Collection. The collection is for everyone in the family (women, men and kids) and are made of organic cotton and other more sustainable materials. Here’s a selection of the collection that will be available from April 12th in around 100 stores H&M worldwide, as well as selected looks online (where available). I can’t wait!

WOMEN: The 100% organic cotton tunics, smock tops and sun dresses come in pastels and checks, while khaki shorts with a tie waist come in 100% Tencel®, and a fitted tailored jacket is made from recycled polyester. For Divided, the floral tops and printed T-shirts are made in 100% recycled polyester, while shorts are made in recycled cotton.

MEN: For men, it’s a preppy spring wardrobe, with crew-neck T-shirts in pale pink, grey, blue and white, a stripe vest, and a pair of tailored shorts. For a smarter look, shirts come in checks, block colour or a leaf print, while there are smart pleat-front trousers in more sustainable cotton &polyester, as well as belts, sunglasses and cotton espadrilles.

KIDS: Children have their own preppy pieces, like striped T-shirts and khaki chinos, as well as summery pieces such as floral smocked dresses and print tops.









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