Kate Moss for MANGO Spring/Summer 2012 Ad Campaign

Kate Moss for MANGO Spring/Summer 2012 Ad Campaign
Photos courtesy of MANGO

I knew MANGO was up to something when Kate Moss showed up at its Fall/Winter 2011 fashion show in Paris and also filmed a video with Terry Richardson for the show. MANGO announced that Kate Moss will be the star of its new Spring/Summer 2012 campaign and of course photographed by Terry Richardson. The styling was done by Géraldine Saglio, while Charlotte Tilbury and Odile Gilbert were responsible for make-up and hair, respectively.

This season, the brand is opting for a graphic contrast between clean and unstructured lines. In counterposition to this fluidity and cleanliness of lines, we can see a clear 60s influence, particularly in the dresses. Lightweight, pleated and gathered fabrics which offer movement and present a fresh, new and feminine proposal for this season. As a contrast to these pure lines, we are introducing a more casual line in which we are bringing together artisanal elements from various ethnicities and blending them with sportswear details to give them a very simple and urban look. Tie-dye, abstract prints and patchwork in indigo and yellow tones with unwashed effects.

Here are two images from the ad campaign and also two behind-the-scenes photos as well. More to come!

Kate Moss for MANGO Spring/Summer 2012 Ad Campaign

Kate Moss for MANGO Spring/Summer 2012 Ad Campaign

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Behind-the-scenes with Kate Moss…

Kate Moss for MANGO Spring/Summer 2012 Ad Campaign

Kate Moss for MANGO Spring/Summer 2012 Ad Campaign

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