Photo courtesy of H&M
I’m so excited for the Marni at H&M collaboration! Can’t wait to see the Sofia Coppola’s campaign film for the collection. For the collaboration with Marni, H&M has also announced a special T-shirt to raise funds for the Red Cross in Japan to help with its continuing earthquake relief work. 25% of sales from the special unisex T-shirt will be donated to the Red Cross in Japan. The T-shirt is part of the Marni at H&M collection and will be available in 260 H&M stores worldwide from March 8, 2012, nearly a year after the earthquake struck.
The design of the T-shirt is pure Marni and features a child hand-drawn image full of charm and optimism. The t-shirt will be displayed with its own hangtag to let customers know of the charitable donation.