Get a Peek at H&M’s Holiday Campaign

Last year, H&M shot models Liya Kebede, Stella Tennant, Kasia Struss, Mariacarla Boscono, Du Juan, and Fei Fei Sun with their family members and friends for its holiday campaign. It looks like the retailer is going for the same concept again this holiday season: see Georgia May Jagger and her mom, Jerry Hall; Kristen McMenamy and her sons; and Karen Elson and her fraternal twin sister, Kate Elson, in a preview of this year’s set, shot by Inez van Lamsweerde and Vinoodh Matadin. So far, a beautiful ad campaign.

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