H&M’s Fall 2011 Conscious Collection Is Now Available

For its second season, H&M’s Conscious Collection goes ladylike and bold with eco-minded separates in decidedly nongranola styles. The 24-piece capsule features a grown-up selection of fitted dresses, midi skirts, pleated trousers, and embellished sweaters in moody floral prints and sustainable materials like organic cotton or recycled wool.
Priced from $15 to $99, not only is the collection ultra-affordable, but it’s also super on point for Fall 2011: jackets are sharp cut, blouses are Victorian tinged, and skirts are slim and made from lace. The collection is available in select H&M stores now, but preview the entire selection here — plus see photos from the campaign featuring Frida Gustavsson and Caroline Brasch Nielsen.

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