EXCLUSIVE: It’s Jason Wu For Target Sketch !


Michelle Obama put him on the map with that historical one-shoulder white gown, and now Jason Wu is partnering with retail giant Target on a limited-edition collection this spring. “My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” says Wu. “I’ve had an incredible experience partnering with Target and I am looking forward to bringing these affordable designs to women across the country.” The news comes on the heels of a number of clues released by Target’s Twitter throughout the day yesterday, including a sneak peek at fabric swatches and a sketch of the line’s muse, Milu the cat — a likely companion to Miss Wu, the owl who is the logo for Wu’s ready-to-wear collection.

Wu is following in the footsteps of heavy-hitters like Proenza Schouler, Thakoon and most recently, the Italian fashion house of Missoni. “Jason Wu has quickly established himself as one of the most influential designers of today,” says Trish Adams, senior vice president of apparel and accessories for Target. A red carpet staple for the Hollywood style set, including Diane Kruger, Reese Witherspoon and Camilla Belle, Wu always delivers on the perfect party dress. And from the exclusive preview above, a chic LBD, in Wu’s signature pretty, is going to be a sure thing.

The collection, which will include apparel, handbags (a first for these collaborations) and scarves, will range from $20-60, and be available starting February 5th at Target stores and target.com. And like Jason says in the exclusive video clip below, “Great designs always start with a sketch.”

CHECK OUT THE VIDEO : http://www.youtube.com/watch?feature=player_embedded&v=hQeSxWU2eas 

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