MAC Turquatic, Prime Focus, Seasonally Supreme & Opulash Optimum Black

MAC Turquatic, Prime Focus, Seasonally Supreme & Opulash Optimum Black

MAC Cosmetics is launching a bunch of new collections next month, time to save up and go crazy! Introducing Turquatic, Prime Focus, Seasonally Supreme and Opulash Optimum Black, all of which will be in the permanent collection.

MAC Seasonally Supreme: Available August 4, 2011
MAC Turquatic: Available August 11, 2011
MAC Prime Focus: Available August 18, 2011
MAC Opulash Optimum Black: Available August 25, 2011

 

COLLECTION: 

TURQUATIC
Modern girls (and boys) who like to make waves, the ones who’ve become addicted to Turquatic, M·A·C’s sensual sea-spray of a fragrance, bracing with Anemone, Lotus, Orris, and a curious waft of Corsican Blue Cedar from the shore, will love this: we’ve completely recreated and expanded the look of Turquatic with new, evocative packaging to satisfy that legion of mesmerizing mermaids who want more. Just look! A sleek NEW rollerball option, as well as the debut of our larger 50 ml size, artfully reimagined in glass and a folding carton to make it all the more chic. Like Botticelli’s “Birth of Venus,” Turquatic has become a NEW M·A·C Classic.

MAC Turquatic, Prime Focus, Seasonally Supreme & Opulash Optimum Black

MAC Turquatic, Prime Focus, Seasonally Supreme & Opulash Optimum Black
TURQUATIC FRAGRANCE Crisp and energizing! A splash of clear, sparkling mineral water brought chilled through an infusion of fresh lotus leaves and Corsican cedrat, finished with a warm blend of anemone, orris and blue cedar.
TURQUATIC ROLLERBALL $20.00 U.S./$24.00 CDN
TURQUATIC 50ML $49.50 U.S./$59.50 CDN

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PRIME FOCUS
We’ve become THE high-performance Prep + Prime player backstage at Fashion Week. To keep up with the demand to achieve an even more awe-inspiring level of Artistry, M·A·C puts the latest must-haves right in the Pros’ hands again this season by taking Prep + Prime Fortified Skin Enhancer SPF 35 global. This major multi-tasker functions as colour-corrector, face primer, and UV protector with light hydrating properties all-in-one. But innovation never idles; so we’re introducing NEW  Prep + Prime Transparent Finishing Powder/Pressed to glide on skin after for an undetectable and smooth, silky-soft, colourless aura, in the form of a compact cache to freshen up on-the-go. Day or night, runway or real time, these Primers are the start-to-finish every girl needs to get where she’s going in record time, ultimate chic! These are fast times. We’re running with it.

MAC Turquatic, Prime Focus, Seasonally Supreme & Opulash Optimum Black

MAC Turquatic, Prime Focus, Seasonally Supreme & Opulash Optimum Black

PREP+PRIME TRANSPARENT FINISHING POWDER/PRESSED $23.00 U.S./$27.50 CDN
PREP+PRIME TRANSPARENT FINISHING POWDER $23.00 U.S./$27.50 CDN
PREP+PRIME FORTIFIED SKIN ENHANCER SPF 35 $30.00 U.S./$36.50 CDN
Adjust Light, neutral peach
Illuminate Pale lavender
Neutralize Pale yellow
Recharge Bronzy orange

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SEASONALLY SUPREME
We said “Oui!” to the style-savvy world of Europe with our Euristocrats colour collections, and now we’ve set our sights on the Far East where fashion is a-boom!  It’s where the latest runway fads appear overnight to make their gotta-have-it debuts and where fashion addicts indulge their cravings with fierce cult-like fascination. Tokyo scenesters, Seoul trendies, Shanghai’s brand-conscious sophisto-chicks, all are contributing to make Asia a haute-pot that stylishly sizzles. To add to the frenzy: M·A·C’s new collection Sheen Supreme, a sweet and spicy palette of twelve cream-or-frost-finished shades that speaks to the region’s colour preferences in the fusion of Lipglass’ high-shine finish with the saturated colour of a Lipstick. Colour-customized, culturally tuned. What could be more Supreme?

MAC Turquatic, Prime Focus, Seasonally Supreme & Opulash Optimum Black

MAC Turquatic, Prime Focus, Seasonally Supreme & Opulash Optimum Black
LIPSTICK $14.50 U.S./$17.50 CDN
Tea Ceremony Neutral beige pink (Cream)
Sheer Mandarin Mid-tone yellow orange (Cream)
Blossom Culture Soft pink with pearl (Frost)
Korean Candy Bright orange-red (Cream)
Supreme Style Light coral pink with pearl (Frost)
Fashion City Neutral coral pink (Cream)
Happy Hibiscus Creamy white pink (Frost)
Royal Azalea Bright mid-tone pink (Cream)
Asian Flower Creamy lavender (Cream)
Insanely It Watermelon pink (Cream)
Bare Again Pinky neutral beige (Cream)
Supremely Confident Pale nude (Cream)

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OPULASH OPTIMUM BLACK
Something bolder, better, blacker, badder! The race is on to build the best Dramatic Volume and Curl ever. M·A·C Mascara is on the up, trending big, growing gargantuan – so here it is! M·A·C Opulash Optimum Black is your new way forward for a more impressive, imperious build, a more saturated black, with the vroom of extra-volumization, delivered dramatically with our most bodacious brush yet – it’s bigger than beyond! And Intense! Hence the extreme expansion and curl, formed from a blend of silica plates of mica and natural kaolin to thicken and grab each lash with every application, for an intense lay-down with succinctly sexy separation.

Resists flaking, smudging, and humidity, with multifunctional emollient ester flexibility, superior adhesion, and water-gel instant conditioning for even the most sensitive of eyes.  And it lasts 15 hours! The spotlight is on superlative style, state-of-the-art science, and the urge to merge the two….Opulash Optimum Black is the Bat-For-Lashes bomb!

MAC Turquatic, Prime Focus, Seasonally Supreme & Opulash Optimum Black

MAC Turquatic, Prime Focus, Seasonally Supreme & Opulash Optimum Black

OPULASH OPTIMUM BLACK Suggested Retail Price $15.00 U.S./$18.00 CDN

 

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