Azzedine Alaia Was Asked To Take Over at Dior

 

Azzedine Alaia was called to take the open creative director job at Dior, recently vacated by John Galliano, he has just confirmed. But: he said he wasn’t interested — flattered, but not something he was going to pursue. The story of what happened with Galliano was a sad story, he added, and he didn’t want to be part of the next chapter. As the Financial Times‘s Vanessa Friedman points out: “The sheer fact that the Dior leadership was thinking this way does … make me think the field may be more open than the fashion world suspects. … Since I would never under-estimate Bernard Arnault, chairman of Dior (which actually owns LVMH), nor CEO Sidney Toledano, … this makes me wonder if perhaps the group has some interesting plans to change the way it does business up its sleeve, and will use the new designer as an excuse to do so. If so, it would be a revolution that would have an enormous ripple effect on the whole fashion industry. My guess is other brands would immediately fall in behind; everyone is looking for a reason to change and slow down, but everyone is scared to be the brand that sticks its neck out.”

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