Lauren Conrad is Allure’s May cover girl, and she is guest editing the beauty bible’s Facebook page all week. Yesterday she casually mentioned, “My new beauty site is launching right now!” Huh? What? Beauty site?
Yes, it’s true. The site, called the Beauty Department, is a collaboration with her hair stylist Kristen Ess and her makeup artist Amy Nadine. According to the “About” page:
This is a site for anyone who’s ever had a beauty question or gotten into a fight with a hair brush and lost. We’ll be covering all kinds of hair+makeup how-to’s, nail trends, skin issues, tools, current obsessions & inspirations, as well as countless quick tips.
There’s not a lot of content up yet, but go see LC looking pretty while curling her hair into perfect vintage waves. And the ombre nail feature? She has an eye for cute trends, no doubt about it.
I have a feeling this site is going to be my guilty pleasure. After so many cancellations and disappointments, we think girlfriend may finally have found her perfect niche. (And let’s not forget about Paper Crown.) Rumor has it that she wants to launch her own line of makeup and hair care, too.
Be still my heart.