O’Neill has young and cute sportswear, footwear and also headphones, surf and snowboarding products. I’ve never paid much attention to the brand except for when I wrote about the Philips | O’Neill Premium Headphones but I’m glad I stopped by the press preview because there are some really cute stuff. For the holiday 2011, the collection is free spirited with a nod to natures’ elements: Earth, Wind and Fire. Native looks inspired by “rustic beauty and weathered artifacts.” I love this collection. Need to go get me some pieces… what’s your fav ;)?