EXCLUSIVE: H&M HIGH SUMMER 2011 PREVIEW

I love all these bright colors that I am seeign out in retail lately! H&M has now gotten on the band wagon with some amazing pieces of their own. High waisted shorts and denim overalls are all the rage… what is your fav piece? 😉

Also included H&M’s head of design, Ann-Sofie Johansson’s favourite pieces for spring.

“I just love this season’s cool 70s style for women,” she says, “with romantic dresses and tops, denim, long skirts and chic shorts.” The casual look is all about a wonderful spring feeling, and is one that works brilliantly with all the added extras. “Accessories are pretty bold,” says Ann-Sofie. For men, shorts are a key piece of the wardrobe for a classic yet fashionable look. “These are teamed with a casual shirt or a vest under a sleeveless jacket for a relaxed look, or dressed up with a white shirt and blazer for work,” she says. “They also look fantastic on women. I like roomy shorts and so I often get mine from the men’s department,” Ann-Sofie adds. Accessories are just as important for men as they are for women, such as espadrilles, sunglasses, weekend bags and belts.

 

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