H&M Breaks Its Own Record With Enormous Herald Center Store

Rending via H&M

About a year ago, H&M announced plans for their biggest store ever: 57,000 square feet at Fifth Avenue and 48th Street. Well, a lot can happen in a year, including plans to top yourself. 🙂

The Swedish mega-retailer is now plotting a four-level, 63,000-square-foot flagship at Herald Center. Yes, the former site of Daffy’s whose owner was recently “looking for a fashion retailer, not Nordstrom Rack or Loehmann’s. They’re looking for a full-priced retailer. They would try to make a play for Topshop.”

According to a source, WWD reports that H&M wasn’t even looking for a new location but when the space presented itself, it was too good to pass up. This will be the retailer’s third 34th Street unit, joining locations at the intersections of Broadway and Seventh Avenue. As Manhattan’s 14th H&M, the Herald Center location, which will open next fall, will be unique in that it will offer all product categories.

Herald Square has seen something of a retail renaissance as of late. Urban Outfitters is planning an enormous “lifestyle center” for Broadway between 35th and 36th Streets. Meanwhile, Macy’s is funneling $400M into a makeover of its flagship (which is still World’s Largest Store at 1.2 million square feet). The district is pretty much reserved for giant national chains only, though, as retail rents are climbing to numbers typically seen in Soho and Times Square.

The design of the new H&M unit will certainly advance the changing look of Herald Square. The first three floors will be covered in a glass facade with campaign images adoring the windows like billboards. Floors four through ten will have LED light panels. The overall effect will be reminiscent of Times Square; or Tokyo. LOVE!!

Speaking of Times Square, H&M is still opening a massive 42,500 square foot unit at the base of 4 Times Square, replete with skyline-changing signage. That’s in addition to the Fifth Avenue store that’s in the works. In total, the three new units will employ 900 people. I CAN’T WAIT!!

H&M ONLINE SHOP NOW!!!

H&M Launches US Online Shop

H&M finally launches their US eCommerce site! Now we can shop online at our leisure, in our homes, avoiding crowds and easily find what we need. GO SHOP NOW!!!! 😉

 

H&M Launches US Online Shop

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection
Photos courtesy of H&M

I’m really feeling the new H&M Conscious Exclusive collection for Spring 2013. The collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion. The collection is made of materials including organic cotton, recycled polyester, recycled polyamide and Tencel.

The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from April 4, 2013.

The partywear collection was inspired by Old Hollywood consisting of gowns and sharp tailoring for women, and a rock and roll red carpet style for men. I’m especially loving the lace dress featured in the picture above, definitely need it! Affordable pricing and chic looks, AND good for the environment!! -You can’t go wrong 😉

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection

H&M Conscious Exclusive Spring 2013 Collection


Beyoncé for H&M Summer 2013 Ad Campaign

Beyoncé for H&M Summer 2013 Ad Campaign

Photos courtesy of H&M

Beyoncé looks AMAZING in H&M‘s new summer 2013 ad campaign!

Beyoncé will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The campaign images were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund. The commercial highlights the opposing nature of the four basic elements and will be available to view online in its entirety, with edited versions for TV. The commercial also features a new song from Beyoncé, Standing On The Sun, which will be available worldwide online and hm.com beginning May.

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.

The summer campaign features swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. The clothing will be available beginning May in H&M stores worldwide and online.

 

Beyoncé for H&M Summer 2013 Ad Campaign

H&M Summer 2013 Collection Preview

 

H&M Summer 2013 Collection Preview
Photos courtesy of H&M

Previously you’ve seen H&M‘s Summer 2013 women’s and men’s lookbooks, now here’s a preview of the collection. For Summer, H&M is back to the 90′s grunge era. Layering is key for the look, it’s a mix between girly and tough. The collection was inspired by the most influential catwalks for Spring 2013. Key garments includes: the transparent checked shirt, ripped denim, bold front printed tee and the apron dress. Print-wise, the check is the most important print; combined with patchwork, flowers and bold text prints.

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection PreviewH&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

 

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

 

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

H&M Summer 2013 Collection Preview

 

 

H&M to show Autumn 2013 Collection at Paris Fashion Week

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We all know what magic H&M can do with their designer collaboration fashion shows and events, and now for the first time, H&M will present its Autumn 2013 collection at Paris Fashion Week! Remember back in 2005 when H&M presented a fashion show in Central Park? Feels like ages ago, I’m pretty excited to see what H&M will be bringing to PFW. The fashion show will be held at Musée Rodin on February 27th.

The collection was created by H&M’s in house designers under supervision of Ann-Sofie Johansson featuring 25 looks, all key items for ladies. The collection will also be available at select H&M stores worldwide. Can’t wait to see the collection!

H&M Women’s Spring 2013 Lookbook

The Swedish mega-brand H&M has given us another reason to drool, and this time it’s the Spring 2013 collection. The latest from the brand is a western inspired extremely embellished (and affordable as always) collection of mini skirts, leather jackets, and baseball caps.

Taking some serious inspiration from the Spring 2013 runways, there are references to the Wild Wild West, as we saw at Derek Lam as well as fruity pineapple accents like we saw on the Moschino Cheap & Chic runway. But I’ll never complain about being able to afford a designer inspired piece and that’s what makes H&M so perfect for the mandatory wardrobe update when spring hits.

They have given tried and tested pieces like the leather mini and pencil skirt a whole new life by adding embellished leather accents and long tassels to step up the basics’ game. Entire monochromatic looks in red and black fit in perfectly for spring (case in point: I saw one colour looks day after day during fashion month), and turquoise stone bolo ties make us excited to embrace our inner cowgirl as soon as the snow melts away.

It’s all only a winter away.

H&M Men’s Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook Photos courtesy of H&M

Yesterday H&M previewed its Spring 2013 collection at the New York showroom showcasing bright color and vivid prints for men. According to the press release, the suit continues to be the key item with new cuts, colors and textures. There’s also graphic prints on suit jackets, pants, shirts and T-shirts. Some pieces were inspired by the 1950s featuring essentials like a baseball jacket or biker jacket. Accessories include printed scarves, espadrilles, ethnic-inspired shoes, sneakers and a baseball cap.

“This spring at H&M we’ve traveled through menswear heritage to make something that feels truly contemporary. It’s so exciting that men today are wearing more prints and color, and are confident enough to try something new in order to find their own personal style,” says Andreas Lowenstam, H&M’s head menswear designer.

Stay tuned for the women’s lookbook coming soon.

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 LookbookH&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Mens Spring 2013 Lookbook

H&M Divided Grey Girls Collection

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Those of you that know me personally KNOW that this collection is sooo me ! I Love it! H&M’s new collection for girls called Divided Grey, it totally reminds me of an All Saints Store Collection. The Divided Grey is designed in shades of gray and black, the line includes a biker jacket in leather, skinny jeans and ankle boots, a hooded dress, a draped blazer and fine knits. It will be available beginning November 1 in around 300 Divided departments at H&M worldwide.

I want it all!

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H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook
Photographer: Kacper Kasprzyk

Here’s a look at the women’s lookbook! How amazing does it look? I always love everything BUT I have to admit I feel a little weird that we haven’t even enjoyed summer yet and I am already thirsty for Fall! Iwant everything! For fall, H&M is all about “minimal meets maximal” featuring sculptural silhouettes and bold shapes. Lots of textures and packing on all the costume jewelry to help maximize minimal outfits.

“I love how there are so many options this fall, and ways to show the different shapes of your personality. The sleek and minimal pieces feel fresh and modern, and look so great when worn with the new textures, shapes and decorative touches that maximalism brings,” says Ann-Sofie Johansson, H&M’s Head of design.

I am soooo lusting over the burgundy varsity!! A def must-have in my Fall wardrobe. 😉 

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook 

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook

H&M Women’s Fall 2012 Lookbook