Urban Outfitters Opens Largest Store in Herald Square NYC

Urban Outfitters Opens Largest Store in Herald Square NYC

Urban Outfitters announced their latest store opening to be a new lifestyle center located in Herald Square, New York. The store will be the largest Urban Outfitters to date, at 57,000 square feet, this multi-level shop will feature an expanded beauty department with custom-designed beauty fixtures to house over 45 national and international brands and a large women’s shoe boutique, along with shop-in-shops.

Urban Outfitters Herald Square officially opens Saturday, June 7, at 10:00am EDT and is located at 1333 Broadway, Herald Square New York.

The Herald Square location will also host several independently owned and operated companies.

  • Los Angeles-based “hair-raisers” Hairroin Salon will occupy a portion of the first floor. The full service salon specializes in everything from cut, color and extensions, and serves men and women of all hair types.
  • Amoeba Records will bring a curated assortment of over 400 vintage vinyl titles.
  • Eyewear Company Tortoise & Blonde will provide customers with the latest fashions in prescription eyewear, including an exclusive sunglass collection with Urban Outfitters slated to launch in June.
  • Intelligentsia Coffee will occupy a 900 square foot space on the ground level of the store and will feature its own entrance. The Herald Square coffee bar will provide customers with the service Intelligentsia is known for—sourcing, developing, roasting and delivering the best coffee in the world.
  • Activewear brand Without Walls will house 3,000 square feet worth of fitness apparel and merchandise
  • Pennsylvania-based collectables brand Three Potato Four has curated an exclusive shop that will feature NYC-related souvenirs.
  • There will also be a bookshop and an Urban Renewal Vintage shop that’s dedicated to vintage and remade goods for men and women.

I am so excited !!!

Photo courtesy of Urban Outfitters

H&M Breaks Its Own Record With Enormous Herald Center Store

Rending via H&M

About a year ago, H&M announced plans for their biggest store ever: 57,000 square feet at Fifth Avenue and 48th Street. Well, a lot can happen in a year, including plans to top yourself. 🙂

The Swedish mega-retailer is now plotting a four-level, 63,000-square-foot flagship at Herald Center. Yes, the former site of Daffy’s whose owner was recently “looking for a fashion retailer, not Nordstrom Rack or Loehmann’s. They’re looking for a full-priced retailer. They would try to make a play for Topshop.”

According to a source, WWD reports that H&M wasn’t even looking for a new location but when the space presented itself, it was too good to pass up. This will be the retailer’s third 34th Street unit, joining locations at the intersections of Broadway and Seventh Avenue. As Manhattan’s 14th H&M, the Herald Center location, which will open next fall, will be unique in that it will offer all product categories.

Herald Square has seen something of a retail renaissance as of late. Urban Outfitters is planning an enormous “lifestyle center” for Broadway between 35th and 36th Streets. Meanwhile, Macy’s is funneling $400M into a makeover of its flagship (which is still World’s Largest Store at 1.2 million square feet). The district is pretty much reserved for giant national chains only, though, as retail rents are climbing to numbers typically seen in Soho and Times Square.

The design of the new H&M unit will certainly advance the changing look of Herald Square. The first three floors will be covered in a glass facade with campaign images adoring the windows like billboards. Floors four through ten will have LED light panels. The overall effect will be reminiscent of Times Square; or Tokyo. LOVE!!

Speaking of Times Square, H&M is still opening a massive 42,500 square foot unit at the base of 4 Times Square, replete with skyline-changing signage. That’s in addition to the Fifth Avenue store that’s in the works. In total, the three new units will employ 900 people. I CAN’T WAIT!!