Category: TRENDS

It’s bright, it’s colorful, it’s printed and it’s classic Matthew Williamson.

However, this Matthew Williamson, officially labeled “Matthew Williamson for Impulse, Only at Macy’s,” is priced hundreds, even thousands of dollars below his signature collection.

The limited-edition collection of short dresses, maxi dresses, outerwear pieces, rompers, shorts and blouses ranges in price from $50 to $120, with the suede and leather pieces priced slightly higher. This collection, which hits 225 Macy’s stores on April 13, was previewed on Tuesday evening at a presentation at the Mondrian Hotel in New York’s SoHo, but the designer, sadly, was not in attendance.

“He has whimsy and fantasy and integrity of design,” says Nicole Fischelis, Macy’s group vice president and fashion director. “I have been a fan of his work from the beginning and he has been extremely consistent.” She added: “His unique color and print sensibility, his bohemian sensibility and attitude – there’s something very youthful at the same time totally sophisticated. It’s totally for right the contemporary Impulse customer.”

“I love the prints, the color sensibility, the animal print,” Fischelis raved. “I think it’s very special.”

This collaboration is the second Impulse designer partnership. The first one, Kinder Aggugini, which launched in February 2011, performed very well, Fischelis said. “We were very happy with Kinder,” she said. “It was invigorating.”

Further collaborations are planned for the future; while Macy’s execs are not sharing names, rumor has it that Karl Lagerfeld will be next. Who else would you like to see in collaboration with Macy’s and it’s Impulse label? Post a comment below and tell me. 😉