





Fashion First
The Hep Star is the brainchild of the same design team which created the fashion label Suiren. While Suiren’s focus is high-end and avant garde, its younger, more playful sister brand Hep Star is intended for daily wear. The designers’ aim, according to their website, is to combine “basic wearable clothes, unique patterns, and highly mixable accessories” with “punk, pop, and military details”. The theme of the spring/summer 2011 is “cute cyber punk”, and includes easy-to-wear tunics and dresses – some in floral print – to be paired with leggings or frilly shorts.
While the Hep Star fashion line is intended to be “real”, the opening party on February 17th was out of this world. With the Hep Star making their La Foret debut along with 15+ other new shops, the place was packed with Tokyo’s beautiful, fashionable, and famous (check out Yone, Hello Jonte, and others below). Partygoers ate their way through a mountain of complimentary McDonalds cheeseburgers and the champagne flowed freely while gorgeous models styled in 80s punk-inspired make-up and big hair showed off the brand’s tunics, tees, and leggings.
Here’s all the info on the new shop:

Over the past five years, Target’s GO International designer collections have really enhanced our wardrobes without depleting our bank accounts. But the most coveted pieces from each collection have always flown off the shelves, and there are some dresses that we just couldn’t manage to get our hands on.
Luckily, Target has introduced the GO International Designer Collective, where they’ve given us a second chance to pick up dresses from past collaborations with Proenza Schouler, Zac Posen, Rodarte, Thakoon, and many more.
So here’s your second chance–the collection will be available on March 13th at Target.com and in store until April 10th or, as we’ve learned the hard way, until supplies last.


















Sears teamed up with British retailer French Connection to launch UK Style by French Connection, a new line of contemporary clothing and accessories for men, women and children.
In-store boutiques featuring UK Style for French Connection has arrived at 500 Sears stores and Sears.com Following the launch, Sears will introduce swimwear, footwear, sunglasses, jewelry, and other accessories along with items for the home.
“The women’s collection offers floral leggings and striped tanks (from $9.90) along with patterned minis, sequined and animal-print shifts (starting at $29.90), designed to capture French Connection’s joie de vivre. Inspired by street and runway fashions in international capitals, the men’s collection offers dark-washed jeans ($24.90), button-down Oxford shirts ($24.90), and V-neck tees ($12.90).”
Wow. Loving those prices. I’ve always liked French Connection but felt it was overpriced so this has great potential. Now I won’t know where to go first when I visit the mall, MNG for JCPenney? UK Style at Sears? Oh, the options!