RAG & BONE – BubblesPop

Kate Moss for rag & bone Spring/Summer 2013 Ad Campaign
White Jefferson Blazer, White Winchester Shirt, White Betty Top, Black Moto Pant, Black Fender Platforms

rag & bone launches its first ad campaign for Spring/Summer 2013 featuring the one and only Kate Moss. The campaign was shot in England, photographed by Alasdair McLellan, and produced by Laird+Partners. Spring/Summer 2013 is a continuation of the minimalistic concept of creating unique, stripped back imagery. I WANT IT ALL!!

“We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage,” says Marcus Wainwright, Managing Partner.

Kate Moss for rag & bone Spring/Summer 2013 Ad Campaign
Mixed Stripe Jefferson Blazer, White Perforated Winchester Shirt Dress, Blue Stripe Mandarin Shirt, Black Leather Dakar Pant, Black Sigi Platforms

Kate Moss for rag & bone Spring/Summer 2013 Ad Campaign
Green Leather Monaco Jacket

Surf’s up is not the way of Rag & Bone Resort 2012. “We’re not dressing her for a trip to St. Barth’s,” quipped David Neville, adding: “This collection is about how our girl dresses.” Instead, focus fell on a working winter wardrobe. “Just two straight guys faffing around with chiffon,” joked Marcus Wainwright, indicating a sheer panel peeking out from a two-tone peacoat. Joking aside, the designers know their money pieces — their colored denim, currently selling like hotcakes, is reincarnated for Resort in a variety of colors, including one plum pair with a print derived from their paint-splattered studio floor (which was once occupied by the artist Matthew Barney).