Category: MISSONI

Well, we could have seen this coming: The excitement around the 400-piece Missoni for Target collection–and the millions of eager shoppers–have crashed the retailer’s website.

At 6:04 am,  Target tweeted that the online exclusives were now available for purchase on their site; by 6:46 am, the entire collection was up on their site–But a mere hour later, tweeters were reporting issues with the site, and by 10:00 am the retailer  began responding to complaints and acknowledged the site was down. At 10:30 am, the retailer  confirmed that “the overwhelming demand for #MissoniforTarget ended up taking our site down.”

Cue a million disappointed shoppers. But while you may have missed a good night’s sleep in anticipation of the collection, don’t get too despondent. Target, via their very responsive twitter account @TargetStyle, is assuring customers that the site should be back up soon, promising an estimate at around 11:00am today. (At 11:15. Still down.)

And for those willing to risk life and limb for one of the collaboration’s zig-zagged pieces–you can always try one of Target’s brick and mortar stores, of which the retailer  assures us “many” will be restocking the collection, though I can only imagine the frenzy there.

Have you been to a Target store this morning? Tell me what you got….

In a previous post last week I posted the first ad campaign image and magazine scans of the highly anticipated Missoni for Target collection. Today Fashionista has just posted a sneak peek of the lookbook! I’m very anxious for this collection to drop! It should be sick!! The collection features apparel (women’s, men’s, kids’), bed sheets, dinnerware, luggage and bikes.Be on top of the release of September 13 through October 22 to shop the collection at Target stores and target.com. Remember this is a highly anticipated collection, there might be a line to get in the stores that day 😉