Banana Republic Spring 2012

 

Drawing on the success of last season’s Mad Men collection, Banana Republic continues to ride the retro-elegant vibe: on offer for Spring 2012 were a healthy dose of prim ’60s silhouettes and neat mid-century separates. There were white shell tops with frothy peplums, slim pencil skirts, jumbo floral print wiggle dresses, and skinny cap-sleeved tops — smart little pieces just right for the modern-day Betty Draper. Safari-inspired pieces — khaki shirtdresses, epaulet-adorned blouses, and trim military blazers — provided counterpoints of tailored ease. As for accessories, there were square-heeled colorblock pumps, wedge espadrilles with colored ankle straps, and sweet sequin clutches. See below all these pieces and more, as snapped at the Spring 2012 press preview.

Banana Republic Launches New “Mad Men” Inspired Collection

The Banana Republic/Mad Menmarketing partnership is one of the smartest things Gap, Inc. has done strategy-wise over the last five years. Now the two entities are taking their collaboration a step further, creating an actual collection inspired by the hit television series.

“Working with Janie Bryant, Mad Men‘s costume designer to gain a true understanding of the Mad Men look and feel was a delight,” Banana Republic Creative Director Simon Kneen said in a statement. “Janie was instrumental in helping us achieve the series aesthetic and standard of authenticity with this capsule collection.”

The women’s collection features trench coats, high-waisted skirts, 60s-style dresses and leopard print pumps, while the men’s collection includes everything from suits and pocket squares to money clips and knitted sweaters.

The collection hits North American stores and the web August 11, and will feature 65 pieces–some for men, some for women. And Banana Republic Facebook fans can order the collection on August 10.

EXCLUSIVE SNEAK PEEK:Banana Republic Fall 2011: Dunaway-Esque

Banana Republic showed their fall collection yesterday on the second floor of the Bowery hotel, set to a live, soulful soundtrack by A Fine Frenzy. For fall, Banana Republic is falling instep with the ’70s trend in a major way–looks were described as “Dunaway-esque” on the line sheet.

Creative director Simon Kneen sent out menswear-inspired pants and drape front pencil skirts in browns and camels paired with knits in mustard, tomato and plum over silk blouses. There were flashes of winter white too, as well as animal prints here and there on lady like gloves and swing coats. The collection felt luxe, cozy, and inviting despite the steamy temps inside the venue. Also The Daily Show‘s Aasif Mandvi and Samantha Bee were inexplicably there. New campaign stars maybe? That would be awesome.