This is the brand’s first-ever pop-up store and what better way to start with a “BANG!” The pop-up store looks amazing, there were Wonder Woman models on hand beautified in MAC Wonder Woman make-up, getup and jewelry was made by nOir Jewelry! I loved everything about it, there were old comic books and cut-outs of Wonder Woman comic book cloud action words like “POW” and “BANG”. The pop-up store is now selling the highly anticipated Wonder Woman collection, which is two weeks prior to the rest of the country and the pop-up will stay through April! Get more than your dose of Amazonian beauty as all MAC products will be available for purchase in the Pop-up store with the exception of PRO products.
Additionally, MAC has partnered with foursquare for a MAC Wonder Women program to win one of the exclusive custom-made M·A·C Wonder Woman POW-ring. The program will be in seven countries starting February 8th, 2011, see below for all details on the program.
MAC Wonder Woman Pop-Up Store
109 Spring Street, Soho NYC
Open now through April 2011
MAC Wonder Women x foursquare
Wonder Woman will travel the globe, in her ultra chic invisible jet, visiting select M·A·C stores to leave gifts for her army of fans. M∙A∙C addicts and Wonder Woman fans can keep track of her whereabouts on M·A·C’s Facebook page via a dedicated Wonder Woman tab. The Wonder Woman tab will feature details of the foursquare program, including a schedule of participating stores and countries.Upon checking in at one of the participating M·A·C locations, customers will receive a message on their mobile device which, they will present to a M·A·C makeup artist as their official check in. In turn, the artist will provide the customer with a page of limited-edition Wonder Woman stickers. Select stickers will reveal a winner message (approximately 30 winners per store) and an exclusive custom-made M·A·C Wonder Woman POW-ring will be sent directly to the winner.
Participating countries and cities include:
United States (New York, Atlanta, Houston, Los Angeles)
Australia (Melbourne, Sydney)
Malaysia (Kuala Lumpur)
Korea (Seoul)
UK (London, Liverpool)
France (Lyon, Paris)
Germany (Berlin)
BubblesPop 