Well, we could have seen this coming: The excitement around the 400-piece Missoni for Target collection–and the millions of eager shoppers–have crashed the retailer’s website.
At 6:04 am, Target tweeted that the online exclusives were now available for purchase on their site; by 6:46 am, the entire collection was up on their site–But a mere hour later, tweeters were reporting issues with the site, and by 10:00 am the retailer began responding to complaints and acknowledged the site was down. At 10:30 am, the retailer confirmed that “the overwhelming demand for #MissoniforTarget ended up taking our site down.”
Cue a million disappointed shoppers. But while you may have missed a good night’s sleep in anticipation of the collection, don’t get too despondent. Target, via their very responsive twitter account @TargetStyle, is assuring customers that the site should be back up soon, promising an estimate at around 11:00am today. (At 11:15. Still down.)
And for those willing to risk life and limb for one of the collaboration’s zig-zagged pieces–you can always try one of Target’s brick and mortar stores, of which the retailer assures us “many” will be restocking the collection, though I can only imagine the frenzy there.
Have you been to a Target store this morning? Tell me what you got….