Gwen Stefani‘s Harajuku Lover’s line is shrinking down for the diaper and preschool set; Stefani is taking her pop-arty ode to Japanese street dressing and making it kid friendly for Target. Called Harajuku Mini for Target, the line will be introduced in November and again in January 2012. While she’s designed children’s clothing and shoes for her contemporary LAMB line, this is a first for the younger Harajuku line.
“Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,” Stefani told WWD. The prices will range from $3.99 to $29.99, which is very refreshing, considering all the high-end children’s lines that are launching lately. Stefani’s kids Kingston and Zuma are always at the apex of style, so we expect great things from this line.
Moving up a few grade levels, Madonna and daughter Lola’s Material Girl line at Macy’s is doing so well that they’re expanding into new territory. Sleepwear, intimates, and beauty offerings are all on the horizon for the juniors’ line.
When it launches, the beauty line will include nail polish, lip gloss, and body sprays and lotions (and with names like Wicked Watermelon, Flirty Fruit, and Sinful Sugar, you get an idea of the scents.) “I chose scents that I loved,” Lourdes told WWD. The beauty line will retail from $7 to $12, comparable to drug store prices.
Intimates are new to the collection, but don’t expect Gaultier cone bras. Sweet rose and polka dot prints, boyfriend briefs, and lace will define the offerings.
Finally, expect to see more party dresses, outerwear, and trendy denim. Kelly Osbourne continues on as the face of the brand in upcoming fall ads.