Lauren Conrad’s New Line, Paper Crown: The Complete Look Book

After MTV dropped Lauren Conrad’s reality show for being “too high brow,” Conrad lost a lot of potential publicity for her forthcoming contemporary line, Paper Crown. The show was to follow the making of Paper Crown, a la The September Issue (not The Hills). I wondered what would become of Conrad’s Paper Crown without the help of MTV, but a fall 2011 landed in my inbox, so it looks like the collection will be in stores come fall.

The collection is sweet, just like Conrad, and I could picture her in every piece–which, considering her sizable fan base, is a very good thing. Judging from the look book, Conrad’s first attempt at a contemporary priced collection is a vast improvement from her lackluster collections for Kohl’s. It reminds me a little of Elizabeth and James only skewed younger. Paper Crown features on-trend basics like leather shorts, silk blouses in blush tones, slouchy blazers, tight cocktail dresses, tiered ruffled maxi dresses (a Conrad staple) and short, flouncy, belted dresses.

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