The Hep Star is the brainchild of the same design team which created the fashion label Suiren. While Suiren’s focus is high-end and avant garde, its younger, more playful sister brand Hep Star is intended for daily wear. The designers’ aim, according to their website, is to combine “basic wearable clothes, unique patterns, and highly mixable accessories” with “punk, pop, and military details”. The theme of the spring/summer 2011 is “cute cyber punk”, and includes easy-to-wear tunics and dresses – some in floral print – to be paired with leggings or frilly shorts.
While the Hep Star fashion line is intended to be “real”, the opening party on February 17th was out of this world. With the Hep Star making their La Foret debut along with 15+ other new shops, the place was packed with Tokyo’s beautiful, fashionable, and famous (check out Yone, Hello Jonte, and others below). Partygoers ate their way through a mountain of complimentary McDonalds cheeseburgers and the champagne flowed freely while gorgeous models styled in 80s punk-inspired make-up and big hair showed off the brand’s tunics, tees, and leggings.
Here’s all the info on the new shop:
- What: The Hep Star Shop
- Where: LaForet Harajuku B0.5F
- Address: 1-11-6 Jingumae, Shibuya-ku, Tokyo, Japan
- Nearest Station: Harajuku Station or Meiji-Jingūmae Station
- Hours: 11:00AM – 8:00PM
- Website: Official Website (English/Japanese)