I’m really excited about Gilt Groupe’s partnership with Streamline/Interscope Records and Lady Gaga taking place today, May 20th! NOW!
To mark the release of Lady Gaga’s upcoming album ‘Born This Way’ (scheduled for release on May 23, 2011) the online event will commence at 12pm EST on both Gilt.com and GiltCity.com and will run through Sunday, May 22, 9pm EST. The sales will features 7 distinct offerings, including pre-orders on the album, two curated sales by her Fashion Director, Nicola Formichetti, a one-of-a-kind Mugler dress worn by Gaga herself and VIP access to special events and experiences surrounding the world of Gaga.
Nicola Formichetti will be bringing Gilt members the opportunity to shop looks that he has curated and styled himself. The sales consists of looks for both women and men, which will be a mix of street punk and high couture, both aesthetics for which he is acclaimed. Here’s a sneak peek at a couple of looks for women and men, so excited to check out the sales !
In addition to the curated sales:
· A dress worn by Gaga to close Mugler’s A/W ’11 fashion show will also be available for purchase. Form fitted in stocking veil and lactic jersey, with a flesh caged corset in marquisette, it is one of a kind.
· Gilt City will bring Gaga’s style to life by providing members exclusive access to Mugler’s upcoming fall fashion show in Paris, with backstage passes, after-party tickets, and more. VIP tickets to see Gaga perform at Rumsey Playfield will also be featured on Gilt City. All proceeds from the dress and ticket sales will be donated to Lady Gaga’s charity of choice, The Robin Hood Foundation.
· To celebrate the launch of the album and musical genius behind it, the sites will be giving fans the chance to pre-order the digital version of the deluxe edition, while Gilt City will be selling VIP access to regional club events for fans to gather and listen to the album in together. These events will take place in New York, Miami, San Francisco, and Los Angeles.
· Additionally, a curated selection of Lady Gaga’s favorite places and experience in New York will also be available on Gilt City so that members can truly live like the superstar herself. From classes at Broadway Dance Center with Gaga’s choreographer Laurieann Gibson, to a 10-course tasting menu at Gaga’s choice New York tapas restaurant, Caliu Tapas, Gilt City’s local experiences will bring to life all things Gaga for its members.